ArmStaffing Branding & Website
LISTEN
Allied Resources Medical Staffing was in need of a fresh look that would match their unique personality and would capture the attention of their millennial target audience—one that would present them as the supportive, knowledgeable, and easily accessible resource that medical professionals need.
Their goal: We need a rebrand that uniquely positions us as the best medical staffing resource for local healthcare professionals and facilities alike.
ADVISE
At ARMstaffing, it’s all about the customer, so that was a good place to start. First, we would need to explore who they were as a brand. The next step would be identifying what that brand personality looks and sounds like. Then, finding the best way to communicate it.
Our recommendations:
- Re-evaluate—Identify key components of your brand and organize them into simple descriptions
- Redefine—Translate the descriptions into targeted brand positioning and messaging
- Rebuild—Develop a new visual identity and use it to create new communications
- Reconnect—Invigorate your customer base with your exciting new brand
SERVICES USED
- Research
- Conceptual Development
- Content Creation
- Content Organization
- Consulting
- Collateral Design
- Branding
- Website Design
- Development
- Social Media Development
- Copywriting
- Copy Editing
- Proof reading
ABOUT ARMSTAFFING
A leader in travel nurse staffing solutions, ARMstaffing helps their medical professionals realize their potential through a unique and highly personal approach to serving candidates. With a dedication to providing 24-7 support, they place the most qualified people in the industry, including local and travel contract, temp-to-perm, per diem, and direct-hire personnel.
EXECUTE
After working with the client to define the persona and positioning of their organization, we developed a modern logo that gave us a groundwork on which to build out their new visual identity. All was compiled into a robust brand guidelines manual that their team could reference internally. Along with the brand guidelines, a full set of assets were produced, including a stationery suite, email signatures, a PowerPoint template, and more.
Simultaneously, a new website with improved graphics, functionality, and content flow was developed with a particular emphasis on integrating their job posting platform and making everything mobile-friendly. That way, they can quickly help medical professionals and facilities get connected with their team.
EVALUATE
The ARMstaffing rebrand created an approachable, yet professional persona that their millennial target audience can easily connect to. With the assets provided, their internal team can consistently uphold the new branding in their communications. Users are now able to quickly navigate through the updated website, whether searching job openings, reviewing candidates, or simply looking to speak to a team member.
Overall, the unique, new identity provides a stable framework on which the company can continue to build the best staffing resource for medical professionals.
RELATED WORK
