NEWS & INSIGHTS
Recruitment Videos: Building a Team that Builds Success.
Trying to stand out as an employer? So is every other business. If you need to fill positions, you need to connect with potential candidates […]
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Did your last event have a meaningful impact? Make sure the next one does.
If you’ve ever put together a live event, you know the ropes: a lot of moving parts, technical needs, and plenty of room for […]
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Hermes Creative Awards
JW Pet Video – Platinum Winner JW Pet is a kooky-fun pet brand that focuses mostly on dogs and cats. With highly specific brand stylings […]
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What A Long, Strange Trip It’s Been:
FG’s Musical History
Roots of FG’s Musical History In the early 90’s if you were going to see a band perform live in the Lehigh Valley, chances are […]
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Cooking with Wayne
Recipe: Bavarian Apple Torte with Mascarpone filling and Walnut Topping Welcome to Wayne’s kitchen! Today we’ll learn how to make Wayne’s special Bavarian apple torte […]
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Protecting your Business Online
Our use of the web has become a ubiquitous part of our collective experiences and there are no signs that the trend will abate any […]
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Cooking with Wayne
Recipe: Shrimp Ceviche with Avocado Prep: 30 min Total: 1 hr 30 min Servings: 8 Ingredients 1 lb raw or cooked jumbo shrimp […]
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Calling Local Teen Talent!
We want to create a drug and alcohol awareness campaign that will actually connect with young people in the Lehigh Valley and have a positive […]
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Cooking with Wayne
Chicken Thighs marinated in yogurt and spices are a wonderful departure from the everyday barbecue, bringing an international flair to your next picnic or gathering. […]
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The Hidden Power of Messaging
Brand messaging is an obvious need for any organization that wants to stay current and authentic in front of their audience. But it goes much […]
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Mark’s Rootin’ Tootin’, Hootin’ Hollerin’ Chili
This chili recipe is a variation on Food Network founder Jack Clifford’s award-winning recipe from the 1990s. It’s the perfect chili base recipe that will […]
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Humanize Your Brand
To “humanize” means “to attribute human qualities to something.” When it comes to brands, this is one piece of the puzzle. What really matters isn’t […]
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Navigating the Fast Pivot to Virtual Training
Like most organizations, Follett had to adapt when the world’s way of doing business was suddenly turned on its head. In-person meetings became an impossibility […]
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Enhancing Your Message with Icons
When it comes to communications, icons are a powerful visual tool that can speak just as loudly as words. Icons are a useful tool in […]
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Q&A with David Beedle
After delving into the wonderful world of motion graphics with our article, we decided to get a more personal take from our own Motion Design […]
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We’re Open—and Safe!
After moving into the yellow phase of opening, First Generation is safely in operation, following the guidelines recommended by the Commonwealth of Pennsylvania. Our 15,000-square-foot […]
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Cooking with Wayne
I’m excited to share some of my original recipes! Here’s how to perfectly grill Mediterranean Pork Tenderloin: Recipe: Grilled Pork Tenderloin Serves 2 to 4 […]
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Building Brand Engagement Through Motion Graphics
Now is a better time than ever to consider what motion graphics can do for your brand. At a time when safety is paramount and […]
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Owning Communication to Power Your Brand
Everyone communicates. We become more savvy at it with time, but we rarely think of it as something we need to re–learn as time goes on. Still, while the world changes, the purpose, styles, […]
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Live Streaming with FG
Right now, it’s best to avoid group situations—but that doesn’t have to put a halt on your meeting or event plans. We can help you […]
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A Brief Note on COVID-19
Understanding the impact that the effects of COVID-19 (known commonly as “the Coronavirus”) can have on our clients and their business, we are committed to […]
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Product Placement: A Fortune for Fame
Ads are everywhere, whether you notice them or not. Subtlety has become a prominent tool for advertising in the entertainment industry with a tactic that […]
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Is Facebook on its final chapter?
It hit hard and fast. From its home at Harvard to the world at large, people were being swept up in this phenomenon of connectivity. […]
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