Overview: First Generation’s internship program is designed to allow students to explore a career in marketing and agency work while getting hands-on experience in the field. The selected candidate will be responsible for assisting and supporting the Marketing Department with a variety of marketing, media, and project initiatives.

Hours: Monday – Friday, 8:30am to 5:00pm, with a personal lunch break from 12 noon to 1:00 pm.
These hours are subject to some flexibility, and shall be agreed upon by FG and the candidate at time of hiring.

Compensation: Interns are eligible to receive academic credit.

Job Requirements:

• Professional drive and a strong desire to learn
• Excellent knowledge of MS Office Suite
• Excellent written and verbal communication skills
• Knowledge and experience with Facebook, Twitter, YouTube, and other social media platforms
• Strong attention to detail and organizational skills
• Must work well in a team setting
• Junior or senior in college, majoring in Advertising, Marketing, Communications, Public Relations, or Business
• A solid understanding of marketing communications mix and its uses—including, but not limited to, advertising, collateral development, and media
• Demonstrate ability to solve problems, analyze systems and data, and suggest appropriate solutions

General responsibilities include, but are not limited to:

• Researching industry- and client-specific sites (blogs, forums, etc.) for product reviews, customer comments, and other relevant information
• Assist in building client-specific reports
• Support the Project Management team in daily administrative tasks
• Perform market analysis and research on competition

Responsibilities—Social Media focus:

• Assist with social media engagement by helping manage FG’s social channels
• Develop editorial calendar and work with copywriter on drafting and editing copy for social channels
• Monitor social media web analytics on a weekly basis (e.g. page views, twitter followers) and provide reports of growth and other activity

Responsibilities—Marketing/Advertising focus:

• Engage with Marketing and cross-functional teams on a regular basis to brainstorm ideas for new and innovative marketing campaigns
• Assist with gathering data for marketing reports and supporting a variety of marketing and advertising programs
• Provide assistance on client-specific advertising campaigns (placement and tracking)

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