B. Braun Virtual Event
LISTEN
B. Braun USA was poised to launch an exciting new strategy that would ignite their internal teams with enthusiasm for a bright company future. They needed a trusted production team to help carry their event to completion seamlessly.
Their goal: We need this virtual launch event to make a strong impact on our employees as we implement a global and regional strategy.
ADVISE
It was especially important to make an engaging and memorable event. After determining that the company’s enterprise streaming platform met the requirements of the event, we would need to work together closely to understand and execute their goals.
Our recommendations:
- Brand It—Let’s support your established theme branding by pulling it throughout the whole event
- Integrate—We’ll work with your IT teams to integrate into your company-wide infrastructure
- Test & Research—After putting all the work in, make sure it all goes right with extensive testing and rehearsals
- Make a Splash—Reach 3,000 people in remote locations with an event they won’t forget
SERVICES USED
- Marketing
- Content
- Video
- Motion Graphics
- Studio Rental
- Events & Meetings
- AV Staging & Rentals
ABOUT B. Braun
With a focus on patient, clinician, and environmental safety, B. Braun Medical Inc. is a world leader in developing and manufacturing infusion therapy and pain management products within the healthcare industry. They believe that “sharing expertise” is the best way to eliminate preventable treatment errors while continually providing the most innovative solutions and high-level service.
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EXECUTE
After working with B. Braun to structure and plan the event, we developed branded collateral, including pull-up banners, table tents, sell sheets, posters, and a Microsoft Word template. Our 7500-square-foot studio was transformed with a custom set, while the event theme was brought to life on an 18-foot by 10-foot projection screen with engaging animations, custom videos, and captivating speeches—including a live presentation from Germany. A small, socially distanced live audience was also present to help enhance the event for virtual attendees as they participated in real time.
EVALUATE
A safe and immersive virtual event was flawlessly executed in a way that left a lasting impact on B. Braun’s large audience. Most importantly, their internal teams could continue to use the elements we produced as tools to support and encourage employees as they work toward a bright future for B. Braun.
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